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Using Facebook As A Marketing Tools For Small Business

Facebook has become the go-to tool for small business marketing.
It's great for business because it increases the mileage of each post you make without much effort on your part.
Instead of you marketing individually to each client - Facebook friend - you create one message that they all see.
As long as the message is useful, it will take on a life of its own.
If you don't already have a page, you can make one by going to the Facebook home page (facebook.
com).
Look for the link that says "Create a page for a celebrity, band or business.
" near the bottom right of the page.
Choose "Local Business or Place" if you plan on making the page mostly about your business.
If you plan on marketing just one product with your referral link, select "Brand or Product".
Now, you can insert all of the vital details about your business.
Don't forget to give exciting descriptions of your product or what you do.
If you have professionally taken pictures of what you business does, upload them.
The more professional and polished your profile looks, the more likely you are to make meaningful connections with the consumer.
Now, the key to amplifying your message is to create content with a high probability of "going viral.
" These means that you have to create posts that people want to share.
However, just creating great posts is useless if no one can see them.
So, before you can really make the most of Facebook, you have to build an audience on the site.
Your first step to find the right balance of posting.
You have to post often enough to be seen and remembered by your audience.
However, post too much and your audience will search for the delete button in a hurry.
So, what balance will keep people interested in your page without overwhelming them? Try posting 3-5 times a day on certain intervals.
Match your posts to the times people will be most likely to browse Facebook - around breakfast time (7-9 a.
m.
), during the lunch hour (11 a.
m.
- 1 p.
m.
) and in the evening (6-8 p.
m.
).
Of course, this doesn't mean you have to be glued to your Facebook account.
Look into software like TweetDeck or HootSuite.
Both are free and allow you to schedule posts on social media.
You could spend an hour or two at the start of the week and have your posts scheduled for the rest of it.
However, don't rely solely on canned posts promoting your products and services.
If you want to truly engage, you need to do more than just advertise.
Tell stories, ask questions and comment on headlines related to your industry.
If you can curate exciting conversations, people will keep coming back to your page and will share it with their friends.
If all else fails, you can always win them over with exclusive Facebook promotions.
A special discount or limited time offer makes Facebook users feel like they are part of an exclusive club.
They will be more interested in your posts if it makes them feel special.
Posts with a promotion attached are also very likely to be shared with their friends.
Just make sure you stipulate that users have to follow you to earn the deal.
If it's in your budget, don't be afraid to give something away.
Create a post offering a cool prize - you might be able to secure a gift card to a great local business if you offer the business advertising.
Give it away to a random user that shares that post.
This will land you dozens of shares in an instant.
Again, make sure you stipulate that users have to like your page to win.
Now that you have updates scheduled, don't forget to check in at least once or twice a day.
This allows you to moderate what content is being posted to your page.
You have to take care of customer complaints or questions that are posted to Facebook, too.
The sooner you take care of these, the better.
It will make sure you're crafting the conversation about your service, not someone else.
That takes care of posting, but there is one question every business has to ask itself when it comes to Facebook marketing: Do I want to advertise? The answer depends on how much you can spend.
Facebook is set up just like many other ad buys online.
You can use a cost per click (CPC) ad structure or a cost per impression (CPM) structure.
Facebook will make you set up how much you want to pay per click or impression.
You'll have to set up a daily budget, as well.
Once your campaign reaches that number, no one will see your ad again that day.
The most effective way to use Facebook advertising is to look over your page's followers.
Target your ads to the ages and interests of people that already follow your page.
You can find their interests by looking at what other pages they have 'liked' on Facebook.
This may take some time to grab from each individual profile, but it's definitely worthwhile.
Now, set your ad to appear on profiles that match those ages and interests.
Facebook makes that very easy through its ad manager.
When you do this, you can be certain of two things.
First, you'll always know who your core demographic is and how to market to them.
Using your list of Facebook followers makes demographic work that some companies pay thousands for simple and totally free.
Second, this type of marketing will make it more likely that friends of the users that like your page will see your content.
You'll be able to use people who have already liked your page for word of mouth advertising without them doing anything.
For example, say you have a Facebook follower named Jane Smith.
Jane Smith likes hiking.
When you put hiking as a keyword, your ad will be seen by Jane Smith's friends who also like hiking.
When those people see your ad, a handy little link will appear that says "Jane Smith likes this.
" As you can see, many of the small business principles you might already utilize are essential for Facebook marketing success.
As long as you stick to what makes you a successful business offline, you'll find great success online.
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