You have created a great video...
you have optimized the video with keywords and you are driving traffic from your video to your squeeze page so you will be building your list.
Awesome! Now it is time to get the word out that you have just released this video.
Here are the key 5 steps you really want to take every time you upload a video in order to have video marketing be one of your winning internet marketing strategies.
Step 1: Social Networking Put out a tweet on Twitter with your video link, put on your Facebook page, MySpace...
put that link on any and all the social networking sites that you use.
YouTube is not the only social networking site that hosts videos.
You want to submit to Google Video, Yahoo Video, MetaCafe...
there are actually more than 100 video hosting sites.
Pick your top ones and regularly upload to them.
Step 2: Social Bookmarking You also want to bookmark your sites to various social bookmarking sites to increase traffic to your video.
Social bookmarking is often overlooked...
a lot of people don't realize how powerful it is for generating traffic.
You want to be sure to use these bookmarking sites so other people get to see what is being bookmarked out there.
Some of the big ones are Digg, Mixx, StumbleUpon...
you want to at least hit these, but ideally even more.
If all this sounds like too much work, keep in mind there are free services that will help automate the process.
You still have take the initial steps of setting up accounts with the various social networking and social bookmarking sites, but once you do that these services can really speed things up for you.
Step 3: Blogging Don't overlook the power of your own blog...
you can embed your video on your blog or link the viewer to your YouTube channel...
or do both! They can subscribe to your blog, or if they only want the videos they can subscribe to your YouTube channel.
When you comment on other people's blogs (or in forums for that matter) about how you solved this or that problem and you have created a video demonstrating it, you link back to your blog and then they get to see your video, your blog and have access to your YouTube channel.
Sweet! Step 4: Use Your News If you already are sending out a newsletter or ezine, be sure to have a link to your video right in your newsletter.
Step 5: Autoresponders You can use your autoresponder emails to promote your video in two different ways.
First, right when you release a new video you can send out a broadcast email, meaning that everyone who is on your list at that time will get the email.
That's pretty cool, but what about the person who subscribes tomorrow? So send out your broadcast email but also tweak it a bit and add it into your follow up series, so that it goes out in order.
You can either add it to the end of the existing series...
or if it makes sense, insert it earlier in the sequence.
If you consistently follow these five simple steps every time you release a video then you will have buckets of traffic and you will see that video marketing is one of the top internet marketing strategies you can use for your business.
you have optimized the video with keywords and you are driving traffic from your video to your squeeze page so you will be building your list.
Awesome! Now it is time to get the word out that you have just released this video.
Here are the key 5 steps you really want to take every time you upload a video in order to have video marketing be one of your winning internet marketing strategies.
Step 1: Social Networking Put out a tweet on Twitter with your video link, put on your Facebook page, MySpace...
put that link on any and all the social networking sites that you use.
YouTube is not the only social networking site that hosts videos.
You want to submit to Google Video, Yahoo Video, MetaCafe...
there are actually more than 100 video hosting sites.
Pick your top ones and regularly upload to them.
Step 2: Social Bookmarking You also want to bookmark your sites to various social bookmarking sites to increase traffic to your video.
Social bookmarking is often overlooked...
a lot of people don't realize how powerful it is for generating traffic.
You want to be sure to use these bookmarking sites so other people get to see what is being bookmarked out there.
Some of the big ones are Digg, Mixx, StumbleUpon...
you want to at least hit these, but ideally even more.
If all this sounds like too much work, keep in mind there are free services that will help automate the process.
You still have take the initial steps of setting up accounts with the various social networking and social bookmarking sites, but once you do that these services can really speed things up for you.
Step 3: Blogging Don't overlook the power of your own blog...
you can embed your video on your blog or link the viewer to your YouTube channel...
or do both! They can subscribe to your blog, or if they only want the videos they can subscribe to your YouTube channel.
When you comment on other people's blogs (or in forums for that matter) about how you solved this or that problem and you have created a video demonstrating it, you link back to your blog and then they get to see your video, your blog and have access to your YouTube channel.
Sweet! Step 4: Use Your News If you already are sending out a newsletter or ezine, be sure to have a link to your video right in your newsletter.
Step 5: Autoresponders You can use your autoresponder emails to promote your video in two different ways.
First, right when you release a new video you can send out a broadcast email, meaning that everyone who is on your list at that time will get the email.
That's pretty cool, but what about the person who subscribes tomorrow? So send out your broadcast email but also tweak it a bit and add it into your follow up series, so that it goes out in order.
You can either add it to the end of the existing series...
or if it makes sense, insert it earlier in the sequence.
If you consistently follow these five simple steps every time you release a video then you will have buckets of traffic and you will see that video marketing is one of the top internet marketing strategies you can use for your business.
SHARE
